MORE: From Humble Beginnings
Based out of a small office, in Hangzhou, it took a team of four people over six months to compile all the listings (hotel, restaurant, retail), review each venue, create the color content, and layout for the debut issue. In December of 2004, the 40-page, inaugural issue of MORE magazine – MORE Hangzhou – was released with a circulation of 5,000 copies.
Today, from that same small office, MORE has expanded into the preferred, English-language, entertainment guide magazine for the metropolitan cities of Hangzhou, Suzhou, Chengdu and Shenzhen with a circulation of 10,000 copies in each city. MORE Hangzhou has also partnered with the Japanese-language, Navi, to greater serve the city’s expatriate population.
Each monthly issue of MORE contains topical articles and interviews that educate as well as entertain. The events guide keeps readers up-to-date with all that’s going on, and the restaurant reviews highlight the variety of cuisine being served up in each city. Today, MORE Hangzhou contains information on over 4,000 venues in the area, while, the younger, MORE Suzhou, MORE Chengdu and MORE Shenzhen, each contain information on over 2,000 venues respectively, and these numbers grow every month.
From permanent residents to tourists, business professionals to backpackers, MORE magazine’s mission has always been to provide a useful, convenient, and entertaining guide for the English-reading populations of Hangzhou, Suzhou, and Chengdu.
MORE’s core strengths to success are two-fold:
1. MORE’s extensive database of city listings ensures readers can find what they’re looking for, and the city map, included in each issue, gives them the confidence to venture out and find it.
2. MORE’s strong ties to the community, local businesses, and listed venues ensure each city’s staff is kept abreast of any and all coming events and promotions, so readers never have to ask themselves, “What’s going on tonight?”
The magazines, since conception, were designed to be distributed freely, at no cost to the reader, and funded via advertising revenue.
MORE Hangzhou website www.morehangzhou.com was established in January 2007, and traffic to it has increased ever since, the latest look was up on September 11th, 2013, it's more dynamic and functional. Our aim is to make the website a core community portal for all English speaking visitors and local expatriates. We have a skilled team working on the site every day, adding content and making the site more accessible to search engines. The work has paid off – for many Hangzhou related searches we are now on the first page, often within the top 5 on Google. In this way we promote Hangzhou, and our advertisers to an audience outside of Hangzhou.
We send weekly events email to thousands people on every Thursday, which lists all events in Hangzhou. For more info, email firstname.lastname@example.org or call 0571 8798 2102